TABLE OF CONTENTS
1. Introduction
Discounts are one of the most powerful marketing tools available. When used correctly, they not only boost sales but also strengthen long-term relationships with customers. A well-crafted promotion can increase average order value, push new products, clear excess stock, and help balance kitchen operations throughout the day.
DelivApp Marketplace provides a flexible system for setting up a wide range of discount types: from time-limited offers to personalized coupons and loyalty-level rewards. This guide will help you quickly and correctly configure the promotion you need while avoiding common pitfalls.
2. Requirements and Preparation
Before you begin, make sure you have the following:
Access to the Marketplace tab, where discounts and app settings are managed.
A clear understanding of the goal of your promotion: boost basket size, promote a specific product, fill off-peak hours, etc.
Predefined names, amounts, and timeframes for the promotions.
Loyalty levels configured (if needed), and relevant products and categories added.
Familiarity with the basics of Creating and Configuring a Discount in the Marketplace to understand how the system works.
3. Step-by-Step Configuration
3.1. Product-Specific Discount by Value — Lottery Tickets
Goal: Create a strong incentive to increase order value by offering customers additional value in the form of free lottery tickets. The idea is simple: when a customer spends between $90 and $299.99, they receive one $10 lottery ticket at no extra cost. If they spend $300 or more, they get two $10 tickets for free. The discount equals the value of the bonus, and the ticket becomes a pleasant surprise. These tickets can be used for raffles, as gift cards, or within a loyalty system—depending on the restaurant’s concept. This setup not only boosts the average check but also creates a sense of generosity and reward, encouraging repeat orders and loyalty.
Important: Technically, each bonus tier is configured as a separate discount: one ticket with its own discount, and two tickets with a doubled discount. This example shows two tiers, but you can create as many as needed, depending on your business logic and campaign goals.
This is just one scenario—you can adapt it freely: change ticket value, adjust thresholds, swap tickets for gifts, or add time restrictions.
Steps:
Go to Marketplace → Discounts.
Click Add.
Fill in the fields:
Discounted item: Specific Product
Order type: All types
Rate type: Price
Discount is defined by the price of: Products
Minimum price for discount: 90 (or 300)
Rate value: 10 (or 20)
Maximum price for discount: 299.99 (or 10,000,000)
Discount name: Ticket win one / Ticket win two
Product: Lottery ticket
Default Quantity: 1 / 2
Single use: No
Set Start and Finish dates
Click Save.
Tip: Break discounts into tiers to encourage bigger orders.
3.2. Loyalty-Level Discount
Goal: Create personalized motivation for returning customers by offering special discounts based on their achieved loyalty level. This not only makes their experience more valuable and rewarding, but also encourages them to reach the next tier, increasing engagement and order frequency. The essence of the promotion is to set up a system where users at different loyalty levels receive corresponding discounts—for example, 20% for level 1, 25% for level 2, and so on. These levels can be visible in the app, encouraging users to “level up” and continue ordering. This visibility, combined with tangible rewards, helps foster a sense of progress and belonging, reinforcing emotional connection and driving retention.
Customers receive progressive discounts as they level up. For instance:
Level 1: 20%
Level 2: 25%
These levels can be displayed in-app to motivate users to grow their profiles.
You can define flexible loyalty schemes, from basic to VIP levels, with tailored benefits.
Important: Set up a separate discount for each loyalty level.
Steps:
Discount type: Discount
Rate type: Percentage
Loyalty level: Level 1
Rate value: 20
Discount name: Get 20% off with Loyalty Level 1
Display in marketplace app: Yes
Pro tip: Create one discount per level with increasing value.
3.3. Time-Based Discount — Lunch Offer
Goal: Stimulate orders during off-peak hours when order volume typically drops. For example, lunchtime from 11:00 to 13:00 may see fewer orders compared to dinner. In such cases, a time-based discount becomes a strategic tool to encourage customers to place orders during these quieter periods. This helps spread kitchen load more evenly throughout the day, reduces idle time for staff, improves operational efficiency, and increases profitability. It’s crucial to frame the offer as exclusive and time-sensitive—e.g., “today only from 11 AM to 1 PM”—to create urgency and maximize response.
Steps:
Discounted item: Products
Rate type: Percentage
Rate value: 10
Discount name: Lunch Special Offer
Time range: 11:00 to 13:00
Display: Yes
Tip: Make the offer feel urgent and exclusive.
3.4. Coupon for New Product or Clearance
Goal: Promote a new dish, launch a limited-time offer, or clear out products that aren’t selling well. The core idea is to create a coupon that the customer manually enters at checkout. This provides precise control over who sees and uses the discount, making it a great tool for targeted campaigns. Coupons are especially effective when distributed via email newsletters or social media campaigns—they help build excitement around a new item or drive urgency for clearance deals. Whether you're introducing a signature burger or moving surplus stock, coupons allow you to tailor the offer to your audience and track redemption closely.
Use a manually entered coupon to:
Target specific users
Boost interest in a specific item
Example: Promote a new burger with a $5 discount for the first week.
Steps:
Discount type: Coupon
Rate type: Price
Rate value: 5
Coupon code: Signature Burger
Discount name: $5 off the new "Signature Burger"
Product: Fatboy
Display: Yes
Single use: Yes
Note: Coupons must be entered manually at checkout.
3.5. Seasonal or Holiday Discount
Goal: Boost customer activity during holiday seasons by introducing themed promotions that enhance the festive mood and stimulate purchases. These discounts align with the emotional tone of holidays like Christmas, New Year, Valentine's Day, or Black Friday—times when customers are more receptive to gifts, indulgence, and celebratory spending. Well-designed seasonal offers reinforce the holiday spirit and foster stronger emotional connections with your brand. For maximum effect, combine these promotions with festive names, visual design elements in the app, and engaging banners. It's crucial to plan these campaigns in advance to ensure you have the appropriate product availability, visuals, and promotional materials ready.
Tie discounts to calendar events like:
Christmas
New Year
Valentine’s Day
Black Friday
Independence Day
Local festivals or regional holidays
Back-to-school season
Summer vacation
Restaurant anniversary promotions
These occasions naturally increase customer sentiment and openness to promotions—leverage them to build excitement and emotional engagement.
Decorate your app with banners and special names for better engagement.
Example:
Discount name: Holiday Feast Discount
Rate type: Percentage
Rate value: 15
Dates: December 23–29
Display: Yes
Important: Plan early to prepare visuals and stock.
3.6. Delivery-Only Discount
Goal: Encourage customers to choose delivery instead of pickup, especially during periods when boosting delivery is strategically important. This could include weekends, when dine-in traffic is high and kitchen efficiency is crucial, or on rainy days, when customers prefer not to leave home. By focusing promotions on delivery orders, you can increase courier workload, optimize route logistics, and manage kitchen output more predictably. It's also a strategic way to reduce the number of pickups during high-traffic times, allowing smoother operations overall.
Useful for:
Weekends
Bad weather
Strategic logistics pushes
Example: 10% off delivery orders Friday through Sunday.
Steps:
Order type: Delivery
Rate type: Percentage
Rate value: 10
Discount name: Weekend Delivery Special
Days: Friday to Sunday
Display: Yes
Tip: Use these during storms or holidays when delivery spikes—and stand out from competitors who may not offer delivery incentives. Well-timed delivery-only promotions can give your restaurant a strategic advantage, drawing in more customers when others might hesitate to order.
3.7. General Percentage Discount on Order Total
Goal: Stimulate customers to increase their total order amount by offering a simple and clear benefit—a percentage discount triggered once a certain spending threshold is reached. This tactic is especially effective for increasing average order value and helps form a consistent purchasing habit, where customers naturally aim to “top up” their cart to unlock the benefit. It’s a universal approach that fits all types of orders and product categories. Whether used as a permanent discount or part of a seasonal or first-time campaign, it remains a powerful driver for boosting sales.
Additionally, this kind of discount strengthens perceived value and makes it easier to stand out against competitors. Combined with smart timing—such as holidays or the start of a new month—it becomes a tool that not only increases revenue but also reinforces a customer’s sense of making a smart choice.
Example: Orders over $50 receive 15% off.
Steps:
Minimum order value: 50
Rate value: 15
Rate type: Percentage
Discount name: 15% off orders over $50
Display: Yes
Lifehack: Combine this with gifts or bonus points for even better results.
4. Testing the Setup
To verify your discount works:
Open the customer app
Confirm:
Discount appears when criteria are met
Correct amount/percentage is applied
Time-limited rules are working
Coupons display if applicable
5. FAQ
1. Why isn't the discount applying?
Check start and end dates
Verify order type (e.g., Delivery only)
Make sure minimum spend is reached
Confirm if discount stacking is allowed
2. How to test a coupon?
Enter it manually at checkout
3. Can I apply multiple discounts to one item?
Yes, if Allow Multiple Discounts is enabled
4. How to limit usage?
Use:
Usage limit
Frequency of use
Scheduler
Or switch to Coupon
5. How to temporarily disable a discount?
Set the end date to a past date or delete manually
Pro tip: Don’t delete effective discounts—just pause them. You can reactivate them later with updated dates.
6. Conclusion
You now have a full understanding of how to configure various types of discounts in the DelivApp Marketplace: by value, time, loyalty level, order type, and specific products. Use these tools flexibly to drive sales, attract attention to new items, and optimize kitchen operations.
For any unusual cases or support needs, contact Customer Service via the admin panel.
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