Marketplace Campaigns Setup

Modified on Sun, 10 Aug at 12:58 PM

TABLE OF CONTENTS

1. Introduction
2. Requirements and Preparation
3. Step-by-Step Campaign Setup
4. Testing and Monitoring Campaign Results
- 4.1. Pre-Launch Testing
- 4.2. Post-Launch Performance Review
5. Frequently Asked Questions (FAQ)
6. Conclusion

1. Introduction

Marketplace campaigns are an effective way to attract and retain customers through personalized notifications and special offers. They enable you to launch promotions targeting narrow user segments—for example, sending birthday greetings, re-engaging dormant users, or rewarding loyal ones. Each campaign can include attractive incentives like vouchers and a precisely configured audience using multiple filters.

2. Requirements and Preparation

To set up a campaign, you need:

Access to the admin panel with Manager or Supervisor rights
Connected marketplace
Enabled loyalty program
A ready-to-use campaign name, title, and notification message
Voucher details (if applicable): amount, validity period, limitations

3. Step-by-Step Campaign Setup

3.1. Navigating to Campaigns

Go to Marketplace → Loyalty → Campaigns.
Click Add.

3.2. General Settings

Fill in the following fields:
- Name (internal only)
- Type: Push Notification
- Promotional Title and Promotional Message — this is the content users will see. The title appears in bold, while the message explains the offer or bonus. Keep it short and clear to increase engagement.
- Toggle the campaign Active switch on.

3.3. Audience Selection

In the Audience section, choose a filtering method:
- By Channel — All/Anonymous users
- By Criteria — add filters
  Available audience filters, grouped by type:

User Attributes:

Interface Language — targets users with a specific app language (e.g., Language = "English")
Gender — filter by gender (male/female)
Loyalty Program Participation — target users with a specific loyalty tier

Date-Based Filters:

Birthdate — great for birthday campaigns; supports conditions like "before", "after", "today", "tomorrow"
Registration Date — filter by when a user signed up
First Order Date — based on a user’s first purchase
Last Order Date — identify active/inactive users
Last Rating Date — when the user last left a rating

Order History Filters:

Bought from this business — users who previously ordered from a specific business
Last order from this business — users whose last order at that business was, e.g., over 30 days ago

Quantitative Metrics:

Total Orders (overall/takeaway/delivery) — identify highly or rarely active users
Average Order Amount — segment by purchasing power
Number of Positive/Negative Reviews — assess loyalty
Delivery Reviews — reviews specifically about delivery
Last Rating — the latest rating by the user
Delivery Rating — most recent delivery rating

Each filter includes condition options (equals, not equals, less/greater than, before/after, etc.) and a field for entering the number of days.
Once filters are set, the number of matching users will appear in the lower right corner.

TIP: You can select several criteria, which allows you to fine-tune your target audience.

3.4. Bonus Voucher Configuration

Toggle the Bonus Voucher switch on.
Enter the following details:
- Voucher Name (max. 40 characters)
- Value of the voucher
- Validity Period (e.g., 10 hours, 7 days)
- Maximum % of cart covered by the voucher (e.g., 20%)
- Delivery Type: All types, Delivery only, Takeaway only, Dine-in

TIP: Use a short, clear name for the voucher—this is what the customer sees.

3.5. Scheduling and Recurrence

Set the Campaign Start Date.
If needed, toggle the Recurrent switch and choose:
- Daily
- Weekly
- Bi-weekly
- Monthly
TIP: For birthday campaigns, use daily recurrence with a filter like "birthdate equals/before 7 days".

IMPORTANT: If recurrence is not enabled, the campaign will not start automatically after it is saved. In this case, you must manually click the Execute button located in the corresponding campaign row in the list.

3.6. Saving the Campaign

Click Save. The campaign will appear in the list.
After saving, you can add test users to preview the campaign.

4. Testing and Monitoring Campaign Results

4.1. Pre-Launch Testing

Once saved, you can add test users to verify the campaign’s display and behavior.

To test a campaign:

Open the campaign in the list.
Go to the Test Campaign section and click Select Users for Testing.
Add users: pick from a list or manually enter their email, phone number, or username.
Click Send Test Notification and ensure it’s delivered and correctly displayed.

TIP: Testing is especially useful for complex filters or new voucher configurations.

4.2. Post-Launch Performance Review

To verify the campaign ran successfully:

Go to Campaigns, find the desired campaign
Check that it’s Enabled (status: Yes)
Click Executions to review:
- Launch date/time
- Audience size
- Number of messages sent and delivered
- Notification click-throughs
- Orders created
- Total revenue from the campaign
- Campaign cost and profit

HACK: Compare results across campaigns to identify the most effective filters and offers.

To ensure that all data is up to date, click on the data refresh button:

5. Frequently Asked Questions (FAQ)

Why didn’t the campaign run?
— Check if the campaign is active, has a valid schedule, and includes an audience.
Why does it say "0 users"?
— Your filters may be too strict. Simplify or adjust them.
Can I apply multiple filters at once?
— Yes. This allows highly targeted audiences, e.g., male users who don’t speak English.
How can I view campaign stats?
— Click Executions to view clicks, orders, revenue, and more.
Can I edit a campaign after it’s live?
— Yes, but changes apply only to future executions.

6. Conclusion

You now know how to create effective campaigns with precise targeting and bonus vouchers. This is a powerful tool to boost engagement, re-engage inactive users, and reward loyal ones.

If you have further questions, contact support via the admin panel.