1. Go to the Loyalty Campaigns Section: Open the "Marketplace" tab and select "Loyalty Program" > "Campaigns".
2. Create a New Campaign:
   • Click the "Add +" button to start creating a new campaign.
3. Set a Campaign Name:
   • Enter a campaign name, such as "BIRTHDAY".
4. Select Campaign Type:
   • Choose "Push Notification" to send notifications to users.
5. Define Audience Criteria:
   • Select "Date of Birth" and set "after" a certain number of days (e.g., 7 days). This will target users before their birthday.
   • Specify additional audience criteria, such as "Language" for localization.
6. Add a Bonus Voucher:
   • Toggle the "Bonus Voucher" switch to activate it.
   • Enter the voucher amount (e.g., 100 ₪) and set an expiration period (e.g., 8 days).
   • Specify the maximum discount percentage (e.g., 20% of the basket total).
7. Configure Recurrence:
   • Set the campaign recurrence to "daily" to ensure it repeats and targets new users.
8. Save and Activate:
   • Click "Save" to save the settings and activate the campaign.