Customers using the DelivApp Platform can add the Loyalty Program to their white-label ordering experience, allowing users to collect and spend bonus points within the app. This feature serves as a significant retention-booster and money-saver.
One of the key aspects of the Loyalty Program is the introduction of Bonus Points as a payment method within the ordering app (or web). Users can spend these points as if they were real money. Additionally, restaurants have the ability to refund users in Bonus Points, thereby avoiding transaction fees.
Once it is turned on, the Digital Wallet enables marketplace transactions in Bonus Points, which allows you to:
Issue refunds as credits on the marketplace
Launch a referral program with rewards
Enable gift cards
To activate your Digital Wallet, contact us at firstname.lastname@example.org
TABLE OF CONTENTS
- What is a Bonus Point
- Features of the loyalty program:
- How to issue refunds as Bonus points
- How to set up the referral program
- How to enable gift cards
- How can users access their Bonus Points?
- How can users spend their Bonus Points?
What is a Bonus Point
Bonus Points are internal currency units for your marketplaces. One Bonus Point equals one unit of the currency used in your country as a payment method.
Features of the loyalty program:
Firstly, the platform manager has the ability to manually add bonuses to a user's account. For example, this can be done during the refund process.
Another way to acquire Bonus Points is through the receipt of a Gift Card. Managers can create Gift Cards of any amount within the system, which then become available for purchase by users.
Referrals also offer an avenue for earning Bonus Points. Managers can establish awards for both referrers and those being referred. The referrer will only receive their reward once the person they invited completes a purchase.
Lastly, users can obtain Bonus Points through cashback. Managers can set a desired percentage of a purchase that will be granted to users as cashback for every transaction. There is also an option to disable the use of acquired bonuses until a specific threshold is reached.
How to issue refunds as Bonus points
Refunding your customers by using bonus points maintains the profit of the business even when things don’t go as expected.
To issue a refund as bonus points, first click on the Customer Service tab from the dashboard and click on the Customers button. Here you can use the customer's name, phone number or email to find the order you want. Clicking the Accrue button will allow you to add the refund bonus amount and leave comments.
Now, in the Refund method select Loyalty, this way, the refund will be made in bonus points, set the amount and a note related to the transaction and hit Save.
How to set up the referral program
The referral feature allows customers to invite other people to use our platform and make an order. Every time a customer refers a friend to our platform, both of them receive bonus points to be spent later on any product of the business.
To switch on the referral feature, click on the Marketplace tab on the upper navigation panel and click on the referral tab. Enter the amount of referred bonuses (the number of bonus points that the new customer will receive for joining our platform), and referral bonuses (the number of bonus points that the customer who refers our platform to a friend will receive) click on the Enabled and hit “Save”.
How to enable gift cards
Using Gift cards will encourage your customers to buy products not only for themselves but also for their acquaintances which will increase sales.
To set up a Gift card, first click on the Marketplace tab on the upper navigation panel.
Now scroll down on the left sidebar options till you find the Gift Card tab and click on the Enabled toggle. This will enable several fields to complete the gift card’s section information that will be shown in the app. You will be able to upload the thumbnail for the section, the name, phone, email and address of the business.
To start creating gift cards click on the +Add button.
When clicking on the + Add button the system will show the following options to customize the gift card (you can set up gift cards for specific products or for bonus points):
Product name (or name of the gift card?): The name of the product that will be redeemed with the gift card
SKU: The stock keeping unit from the product of the gift card
Maximum unit per order: The number of articles that the gift card is valid for
Price: the final price for the product after using the gift card
Price before discount: the regular price of the product
Description: All the details about the discount and the product
Click on the Status toggle to enable the customization of the fields, once all the information has been filled out, click on the Save button.
How can users access their Bonus Points?
Customers can see the amount of bonuses they own in the app by tapping on Profile (1) and on Wallet (2).
How can users spend their Bonus Points?
Users can pay with Bonus Points at the checkout screen of their order, all they need to do is to tap the Edit button and fill the Bonus Points amount (screenshot 1). Once it’s applied the user will see the discount at the bottom of the screen (screenshot 2).
(Screenshot 1) (Screenshot 2)